The Honor 6 (by, say it quietly, Huawei) has touched down in Europe and the UK, touting superfast 4G speeds and octa-core power at a rather attractive price point.
While it's a new phone for Europe, the Honor 6 was actually launched in Asia back in June, but don't let that put you off.
It packs in a punchy octa-core processor, 3GB of RAM, 5-inch full HD display, 13MP rear camera, 5MP front snapper and a 3100mAh battery - plus its swansong, CAT 6 LTE.
It's that last spec - the category six 4G capability - paired with the octa-core chip which Huawei is using to dub the Honor 6 'the world's fastest smartphone'.
Category 6 LTE can theoretically gives you download speeds of up to 300Mbps per second, which all sounds very impressive until you remember none of the UK networks currently offer anywhere near that.
You'll also not be able to pick it up from any UK network, with the Honor 6 being sold SIM-free exclusively via Amazon. The price, however, may tempt you to consider it with it coming in at just £249.99 (€299.99).
While those superfast download speeds may not be achievable yet in Europe, it does mean the Honor 6 is nicely future proofed for when CAT 6 eventually washes ashore in the UK.
Huawei doesn't want its name directly associated with the handset, as it's looking to build Honor as a standalone brand - something which is a bit bolder and ultimately I guess, more marketable. At least I know how to correctly pronounce 'Honor', even if it is spelt the wrong way.
In terms of design the Honor 6 does little in the way of breaking any new ground. Front on it's simply just another black (or white) touchscreen smartphone, while round the edge a silver band hugs the plastic case.
It doesn't wrap the whole way round device, with the band ending before it reaches the bottom edge of the handset in an attempt not to look exactly like an iPhone.
The rear at least sports a pattern Honor is calling a 3D diamond effect, and when it catches the light in the right way it does look pleasing to the eye.
Overall though I found the design rather bland, the Honor 6 isn't a smartphone which is going to stand out and while it's packed full of tech there's no getting away from the fact that it looks, and feels, a little cheap.
Consider its price tag though and the cheap, plastic body can be forgiven - after all the OnePlus One sports an all plastic body and that's still a great phone.
The Honor 6 doesn't feel quite as sleek as the OnePlus, but its smaller size means it fits better in the hand and you shouldn't have any trouble reaching all corners of the screen during one handed operation.
The power/lock and volume rocker keys are located on the right of the Honor 6, both of which are within easy reach.
Further down this side of the handset you'll find an easy to remove plastic flap covering the microSIM and microSD slot ports. The Honor 6 comes with 16GB of internal storage, so for those of you who like to carry round a lot of media the ability to expand on this will be welcome.
Like similar flaps on other handsets, the one of the Honor 6 feels pretty flimsy, and I'd be concern that it would break off if used frequently.
Up top you'll find the headphone jack, while on the base of the Honor 6 you get the microUSB port.
The 5-inch full HD display is bright, clear and welcoming - video playback will be pleasing thanks to the 445ppi, which bests the OnePlus One and its larger 5.5-inch screen.
Screen quality looks to be up there with the high-flying full HD handsets currently on the market, so even though the Honor 6 is arriving at half the price of the flagships it certainly doesn't disappoint here.