What is the HTC 10?

The HTC 10 is a real return to form for the Taiwanese company. After a run of underwhelming devices – notably the One A9 and Desire 530 – I’m really glad to say that the 10 puts the brand back on track.

It’s easily the best HTC _phone_ since the One M7 and can justifiably go toe-to-toe with smartphone big boys such, as the iPhone 6S, Samsung Galaxy S7 and LG G5.

Personally it’s my favourite _phone_ of the year so far in terms of design, but it’s also superfast and comes with a version of Android that I think is better than the stock version you’d get with a Nexus device.

Video: We put the HTC 10 through its paces

HTC 10 – Design

While the HTC 10 takes the brand’s flagship smartphone in a new design direction, it’s still very familiar. The front is stripped from the One A9, and the back is a tweaked and tuned version of the rear casing from the One M9.

It’s far from original and looking at it face-on you’d be forgiven for confusing it with an iPhone or Samsung Galaxy S7, but for me it’s the perfect mix of style and substance.

First off, this phone is clearly made from metal – and proud of it. The back is cool to the touch, with an elegant curve that helps it sit comfortably in your hand. This curve flows into some heavily chamfered edges that add a bit of much-needed flair.

It's a divisive design choice, though. I really like them as they give your fingers somewhere to sit, but the some of the TrustedReviews team were less impressed, claiming they’re far too shiny.

Related: HTC 10 vs Samsung Galaxy S7

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The camera sensor sits bang in the centre, and while it doesn’t have what I'd consider a ‘hump’, it does jut out ever so slightly. Alongside it is an LED flash and a space for the laser autofocus system.

Like any metal phone, the sleek design is broken up by two bands of antenna lines that run around the top and bottom. These don’t stand out anywhere near as much as they do on the iPhone and they feel like part of the design, rather than something that has to be there.

Along the side you’ve got the usual combination of a volume rocker and sleep/wake button, the latter of which is bevelled and easily identifiable even when the phone is in your pocket.

Most other phones have switched to a single tray that houses both the Nano SIM tray and a microSD card, but the HTC 10 still has one tray on each side. I’d like to see this combined to makes things sleeker, but it makes little difference in reality.

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Flip the phone over and the HTC 10 is one of the cleanest devices around. HTC has even removed its brand logo – a minimal change that makes a big difference.

Compared to last year’s One M9 flagship, there are a couple of major differences here.

There’s now a capacitive home key sitting below the display that isn’t so much of a button but a touchpad. Like pretty much every worthwhile Android phone this year it features a fingerprint scanner inside, but coming from the Galaxy S7 it feels strange not to get get that satisfying ‘click’ when I press down.

HTC has also switched to capacitive Back and Recent Apps keys, as opposed to on-screen versions, and these sit either side of the home button. It’s all down to personal preference whether you prefer physical or virtual buttons, but it does free up that extra bit of screen real estate.

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The phone comes in black, silver and gold

Whereas LG took plenty of risks with its funky modular design of the G5, HTC has played it relatively safe here. That’s not a dig, though. In fact I'd say the HTC 10 is my favourite phone of the year so far when it comes to the overall look and feel.

It almost matches the Galaxy S7 for size, though it’s marginally taller and noticeably weightier. It feels reassuringly expensive and solid, which is something I just can’t say about the LG G5.

It’s the precision, though, that wins it for HTC. Everything is symmetrical, with the headphone jack, camera sensor and USB-C port on the bottom, all in line with each other. I would have preferred to see that headphone port on the bottom, but that’s just a minor quibble.

Considering its history, it’s no surprise that HTC has designed a stunning looking phone. It hasn’t taken risks and opted for something more ‘out there’, but it still has charm and is an absolute pleasure to use.

HTC 10 – Screen

HTC has updated just about every part of the One M9 for its successor, and the display is no exception.

It’s grown slightly to 5.2-inches, but the bigger upgrade is the resolution. It’s much more pixel dense now, thanks to the 2560 x 1440 quad-HD resolution, and it covers 99.9% of the sRGB colour gamut. It’s a mightily impressive panel, though as it's LCD – 5th-generation LCD, to be precise – it does lack a little of the vibrancy of Samsung’s Super AMOLED screen. It’s not far off, and it’s hard to notice unless you have both phones sat next to each other.

Related: HTC 10 vs iPhone 6S

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It’s a lovely display to look at. Colours are punchy and bright, without being oversaturated, and they’re accurate too. The wide colour gamut is great for watching video as it was originally intended and accurately editing snaps, making this a strong media machine.

There is a slight pinkish tinge to the display when it’s tilted to the side and this dampens viewing angles, but it’s not a deal-breaker. Viewing angles are still great and reflections are kept to a minimum, but colours are skewed ever so slightly when you’re not looking directly at it. I had a similar issue with the Galaxy S7 Edge, so it’s certainly not a problem exclusive to HTC’s displays.

The HTC 10 is missing a feature both the LG G5 and Galaxy S7 tout, which is an Always-On mode. This clever method of displaying your most recent notifications when the display is seemingly off is far from essential, but it’s a useful extra that I’ve grown to like after using those two phones. LG managed it with an LCD screen, so I’m not sure why HTC hasn’t tried anything similar.

What it does offer over its rivals is improved brightness. Well, in certain situations. In regular use, the maximum brightness on the HTC 10 is much brighter than that of the LG G5 and Galaxy S7, though it doesn’t feature the trick used by those two where it can boost brightness even more in direct sunlight. Still, the HTC 10 is perfectly usable outdoors.

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