We've already seen a US price (from $649) for the Nexus 6, so we weren't exactly hopeful for a low cost smartphone here in the UK, and now that's become a reality with Google posting a price on the Play store.
The 32GB Nexus 6 will set you back £499, while those of you fancying more internal storage will need to stump up £549 for the 64GB model.
While these prices aren't nearly as attractive as previous Nexus models, it does mean the Nexus 6 is still considerably cheaper than possibly its closest rival, the iPhone 6 Plus.
Apple's 5.5-inch monster device starts at £619 for just 16GB of internal storage, while the 64GB version is £699.
Hold your horses
For your money, the Motorola-made handset gives you a 5.96-inch QHD (2560 x 1440) display, 2.7GHz Snapdragon 805 processor, 13MP rear camera, 2MP front-facing snapper and Android 5.0 Lollipop.
You can't actually buy the Nexus 6 from Google Play just yet - in fact, it's not even available for pre-order - with the site simply saying "coming soon".
Previous reports have pointed towards a November 18 pre-order date in the UK for the Nexus 6, while those in the US have been able to pre-order since October 23 - although Google's now out of its initial inventory.
- Read our hands on: Nexus 6 review