The Samsung Galaxy S6 will grace us with its presence at some point in 2015, but the likelihood of it arriving within the first week of the new year is highly unlikely - although that's exactly what the latest rumours suggest.
Why are we so sceptical? The rumour originates from analysts working for Mirae Asset Securities (MAS) in South Korea, but online publication Chosun Biz doesn't provide any further information on how these analysts came to their CES 2015 prediction.
Earlier this month Samsung's head of visual display was even quoted as saying "there will be no surprise shows [at CES]," which is pretty black and white - although he may have just been referring to his division.
Look at the history
The shift to a CES 2015 launch for the Galaxy S6 would also signal a shift away from Samsung's usual release cycle.
Last year the Galaxy S5 was launched at MWC at the end of February, the Galaxy S4 event took place in March 2013 and Samsung only took the covers off the Galaxy S3 in May 2012. Go all the way back to the Galaxy S2 and that was announced in February 2011.
These dates fall nicely into consumer buying cycles, and it's MWC rather than CES in 2015 which would make more sense for Samsung from a commercial standpoint.
TechRadar will be out in force at CES 2015 to bring you all the latest from the Las Vegas trade show - including any potential Samsung unveiling - but don't hold your breath.